Kentico key features

Kentico Analytics, Key Features - valuable insights in the form of custom reports

Ensuring optimal website performance requires monitoring critical metrics so you can make informed decisions concerning page maintenance, content development and running marketing campaigns. Kentico's platform incorporates analytics as a core feature, allowing marketers to achieve these objectives with ease. Tracking these metrics can also significantly influence brand management, product development, and overall business strategy. With Kentico's analytics feature, marketers can gain valuable insights into website performance and customer data, which can ultimately lead to improved website performance and customer engagement.

Web analytics features of the Kentico platform

Web analytics is the main analytical application of Kentico DXP. It delivers valuable website data using multiple metrics like page views, visits, traffic sources and conversion rates. Multiple reports available out of the box concern:

  • Traffic acquisition
  • Page audience
  • User behaviour
  • Browsers and technology

The platform also enables marketers to modify available reports and create customizable reports and dashboards, tailored to fit individual business needs. Analytical data may be exported to external tools such as R, Excel or Power BI to achieve even more detailed insights.

A/B testing to choose the most effective content

Kentico offers an A/B testing mechanism, which may be easily utilised to test the performance of various content versions. It is possible to test different variants of web content as well as e-mail messages and newsletters. Such tests may be conducted without any technical skills or the necessity to embed snippets of external JavaScript. Statistics of A/B tests are presented in real-time.

Additional reporting functionalities

There are more reporting capabilities of Kentico DXP, such as:

  • Monitoring the performance of your online sales.
  • Assessment of marketing campaigns.
  • Analysis of personalization performance.
  • Creation of custom reports carefully tailored to the needs of your business.
  • Integration with external analytical tools.

Last but not least, it is important to notice that Kentico supports consent management and is fully GDPR compliant.


Discover another Kentico key feature

content management


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