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The synergy of Web Usability with User Experience in Web Analytics

In our blog post about web analytics in an organisation, we’ve already mentioned that website analysis should include insights on both the usability of the site itself (Web Usability) and user behaviour (User Experience) to catch, acquire and retain potential customer’s attention easily. It is the complementarity of these actions that provides the greatest value…

User-Centered SERPs as User Experience in Search Engines

UX in search engines is a quite unconventional approach to optimizing search results, known more widely as Positioning or SEO (Search engine optimization). Before Google published the report about the 4 key moments in making decisions and shaping user preferences, the positioning process had focused mainly on ranking factors, which were beneficial only from the…

Web analytics and the analytics culture in an organisation

Web analytics is about knowing the key performance metrics of your website’s success. It is not a science of numbers and data. Web analytics is all about: Facts, People and Money, i.e.: focus on Facts: forget about your intuition and rely on data that shows directly how users who visit your website behave. think about…

Research methods in UX design

Digital products have been ingrained in our world for good. They accompany us both in our everyday life and at work. Technologies are with us when we ride a bike, go shopping, travel, or handle official matters. We can even stop carrying analog cash in favor of e-wallets on our phones, where, in addition to…

What to keep in mind when designing e-commerce

Security and Consumer Trust  Establishing a trustworthy rapport with consumers is essential when designing an e-commerce store. Customers need to feel confident that their personal information will be protected and that they will receive the products they ordered in a timely manner. A well-designed e-commerce site will include several features to build trust and ensure…

Cloud Migration

As more businesses migrate to cloud-based systems, it’s important to have a clear cloud migration strategy. One of the most common mistakes is failing to plan for data security. When moving from an On-Prem system to the cloud, businesses need to consider how they will protect their data. This includes encrypting data in transit and…

Trends in cloud

The strengthening of internal and external security Cloud computing is being used by more and more businesses throughout the world. As cloud technology is becoming more prevalent in business, cyber security has come into question. While some people believe cloud computing is more secure, others believe that it is less secure than on-premises security infrastructure….

Cloud Vendors – AWS, Azure, Google Cloud

Recently we have written a lot about the benefits of cloud solutions, their types, and features. Now we would like to introduce you to the most important vendors of these solutions.  AWS Amazon Web Services or AWS is a cloud platform that provides computing resources on demand. As the largest cloud provider, it has assumed…

Utilizing Cloud in Your Business

Cloud-based business operations bring many benefits that make it an attractive option for businesses. Many of these benefits work to save resources and money for the company that is utilizing the services, such as scalability. By utilizing cloud services, businesses only pay for the resources they use. There is no need to purchase excess technology…

What is the cloud, and how does it relate to business?

To begin, the cloud is a term used to describe a variety of different computer technologies. In general, the cloud refers to a network of computers that are connected together and allow users to access shared resources, such as data storage and software applications. Data centers are the physical infrastructure that supports the cloud, and…

A diversity of experience in service design

Technology is developing at a phenomenal rate. New research methods enable us to understand our customers better and better. This leads us to improve our evaluation and analysis of products and services. The richness of experience we need to recognize in service design is truly complex and multidimensional. It is useful to look at them…

Robotic Process Automation

Robotic process automation, better known as software automation, automates business processes using software robotics. It is governed by structured inputs and business logic that apply technology to automate rudimentary, tedious tasks. RPA is commonly used to mimic repetitive tasks like extracting data, filling out forms, and moving files. Therefore, it is a useful tool for…

Machine Learning and Artificial Neural Networks

Artificial intelligence is a rapidly growing field with many levels and subsets that make it essential knowledge for any medium to large-sized company looking to expand its reach in the era of digital commerce. In order to stay competitive, businesses need to embrace artificial intelligence and use it to its full potential. With the help…

Three Branches of Artificial Intelligence

Artificial intelligence is the development of computer systems to perform tasks that typically require human intelligence, such as visual perception, speech recognition, and decision making. A rapidly growing field, AI has many levels and subsets that make it essential knowledge for any medium to large company looking to expand its reach in the era of…

Ways in which Digital Experience Platforms Work with AI

As discussed in our previous article, “How Digital Experience Platforms Work with AI,” Artificial Intelligence has become an integral part of the DXP package, particularly for medium to large companies. The expansion of the structure and functionalities of DXPs have seen human processes simply outpaced by the exponential increase in dependencies from all areas of…

The Evolution of the Digital Experience Platform

Digital experience platforms have evolved continuously throughout the duration of their use. In the early days of the internet, digital experience platforms were used to create static web pages. However, as technology progressed, so did the platform and its versatility. Today’s digital experience platform creates interactive and dynamic web pages and even mobile apps or…

How Digital Experience Platforms Work with AI

Digital experience platforms (DXP) are software platforms used by businesses to create and manage digital experiences for their customers. DXPs allow enterprises to use AI to automate the design and delivery of customer experiences, increase efficiency, and improve customer satisfaction. As AI technologies continue to evolve, DXPs are increasingly incorporating AI capabilities into their offerings….

Moosend – new AI-driven marketing automation tool from Sitecore

Greek start-up Moosend was acquired by Sitecore in 2021. What are the main features offered by Moosend platform and why was it purchased by Sitecore? Sitecore Experience Platform supports email campaigns with Email Experience Manager module. Sitecore 8 introduced Engagement Plans, a feature which was totally redeveloped and extended in Sitecore 9 into Marketing Automation…

Implementing a Digital Experience Platform Into Your Business

Digital experience platforms (DXPs) are changing the way businesses operate. They create a more streamlined customer experience and boost overall productivity. The product helps organizations to provide customers with personalized experiences that can be tailored to specific needs or preferences. DXPs also enable organizations to offer high-quality products, services, and content at any time. As…

3 Proposals for Digital Platforms (DXP) for Business

Digital experience platform or DXP is an emerging software innovation that helps companies embrace digital transformation in the hopes of providing better customer experiences. While there are a variety of vendors for this product, they all share the same goals: digitizing business operations, delivering connected customer experiences, and gathering actionable data about customers. With such…

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