Web analytics

We deliver insights into user behavior, assess the efficacy of traffic sources, and evaluate the performance of marketing initiatives. Our thorough analysis enables us to draw meaningful conclusions and provide recommendations for optimizing your services. By supporting data-driven decision-making, we contribute to enhancing the profitability of your business.

If you need:

  • Implementation or auditing of analytical tools

  • Reporting and data visualization

  • A/B and multivariate tests

  • Conversion optimization

  • Consent Management Platform implementation

Get in touch with Infinity Group

With expertise in web analytics, we handle the end-to-end process — from implementation and configuration to in-depth analysis and data-driven conclusions. Collaborating closely with our clients, we collectively define goals, establish key performance indicators (KPIs), and choose the most suitable tools tailored to their unique business requirements. Our support extends across diverse industries, helping companies unlock the full potential of their data. Leveraging insights derived from advanced analytics allows to customize services and refine business processes to align with specific expectations.

Check, what we can do for you

  • Business

    Implementation of Analytical Tool

    Audit or tools implementation for streamlined analytical processes.
  • Engagement & Discovery


    Reports and recommendations based on thorough analysis. Creating data visualizations and dashboards with key metrics.
  • Engagement & Discovery

    A/B Testing

    Optimizing pages and components for conversions through A/B testing, prioritizing data over intuition.
  • Engagement & Discovery

    Conversion Rate Optimization

    Optimization process allowing to enhance your website's performance and achieve business goals.
  • Engagement & Discovery

    GTM Server-Side Implementation

    Improving data quality and page performance through server-side tagging using Google Tag Manager.
  • Engagement & Discovery

    Implementation of CMP

    Ensuring compliance by implementing tools for collecting and managing user consents.

Tools that we use

  • Google Analytics
  • Matomo
  • Piwik
  • Google Tag Manager
  • Looker Studio
  • Hotjar
  • VWO
  • Consent Management Platforms



Check what we can do for you.