Loyal customers and effective sales thanks to the mobile app

Multikino VUE Group

  • ClientMultikino VUE
  • LocationWarsaw, PL
  • Customer since2015
  • ProjectNative application - hybrid solution
  • Scope of cooperationAnalysis, Product Design, Integration and Development, Support and Maintenance

Multikino VUE provides its customers with the highest possible quality of cinema entertainment. It focuses on continuous improvement of the customer experience in the digital world. As a consequence of website evaluation, Multikino Vue offered its customers a new mobile application and we were responsible for the overall implementation of this project.

An application was intended to be:

  • Guarantee consistent experiences in each communication channel
  • Be innovative, supporting sales and customer loyalty
  • Present content in a way that engages the user, and at the same time does not overwhelm with partner content
  • Integrate seamlessly and transparently with Masterpass Wallet

+ 30% ticket sales

multikino app

The scope of our cooperation required the integration of many online and offline processes in the application to finally deliver a product that fully fits the digital world of Multikino and implements the omnichanel strategy:

    Omnichannel Solution: 

  • Multikino.pl integration (offline tickets, personalized push notifications, easy way to add movies to your favourite list),
  • Mastercard integration (quick and easy payment, promotions and benefits for online buyers),
  • Offline (amenities to avoid queues)

    Solutions supporting sales and building customer loyalty:

  • Repertoire on the home page,
  • convenient access to purchase of tickets and snacks,
  • convenient use of loyalty cards and coupons

User friendly and coherent presenting of cinema and partner content: 

  • Layout of the application consistent with Multikino and Mastercard,
  • contextual partner branding,
  • presentation of affiliate content without obtrusive CTAs
  • Coherent and integrated analysis system for the website and mobile application: 

  • Advanced implementation of Google Tag Manager,
  • Google Analytics and Google Firebase,
  • the use of the "App + Web" type service, which allows for the integration of data about users using various platforms,
  • extensive implementation of non-standard dimensions in Google Analytics, thanks to which it is possible to analyze broader database (age of the user, movie preferences, survey research)
  • Technology

    • Project Management

      SCRUM, Jira, Confluence
    • Technology

      REST API, Firebase, Android Studio, iOS Swift, Android Java
    • Implementation

      Masterpass Wallet, Google Wallet, PayU, Multikino.pl
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