Loyal customers and effective sales thanks to the mobile app

Multikino VUE provides its customers with the highest possible quality of cinema entertainment. It focuses on continuous improvement of the customer experience in the digital world. As a consequence of website evaluation, Multikino Vue offered its customers a new mobile application and we were responsible for the overall implementation of this project.

An application was intended to be:

• Guarantee consistent experiences in each communication channel
• Be innovative, supporting sales and customer loyalty
• Present content in a way that engages the user, and at the same time does not overwhelm with partner content
• Integrate seamlessly and transparently with Masterpass Wallet

The scope of our cooperation required the integration of many online and offline processes in the application to finally deliver a product that fully fits the digital world of Multikino and implements the omnichanel strategy:

Omnichannel Solution: 
• Multikino.pl integration (offline tickets, personalized push notifications, easy way to add movies to your favourite list),
• Mastercard integration (quick and easy payment, promotions and benefits for online buyers),
• Offline (amenities to avoid queues)

Solutions supporting sales and building customer loyalty:

• Repertoire on the home page,
• convenient access to purchase of tickets and snacks,
• convenient use of loyalty cards and coupons

User friendly and coherent presenting of cinema and partner content: 

Coherent and integrated analysis system for the website and mobile application: