CASE STUDY

DXP – the best tool to scale your business

  • ClientDominos Pizza PL S.A.
  • LocationWarsaw, PL
  • Customer since2020
  • ProjecteCommerce development
  • Scope of cooperationProject Design, Implementation, Support

Domino's Pizza is one of the most recognizable pizzerias in the world. Due to the dynamic development in Poland and acquiring another pizza chain (54 Dominium stores) they needed a new CMS based on a licensed platform.

The challenge was:

  • Scalable architecture enabling the development of the company
  • The building of e-commerce with a great customer experience
  • The automation and optimization of the customer service process

Domino’s decided to choose Kentico Xperience and now it is a key component of their Post-Merger Integration.
What did they gain thanks to this solution?

  • Coherent, logical, and intuitive system to content management and further digital transformation
  • High-quality customer service
  • A/B Testing, Content Management, Workflows, Personalization, Marketing Automation, Customer segmentation, GDPR, Email marketing, SEO
  • Smooth integration with PULSE®
  • Independency from Software house and possibility to project, implement and test many improvements in Kentico independently
  • Cost-efficiency

Technology

  • Project management

    • IPMA (project management), SCRUM (software development)
    • Jira, Confluence, MS Project; MS Teams
  • Technology

    • Kentico 12SP MVC
    • ASP.NET MVC, Cloudflare
    • React.js, TypeScript, HTML5 (flex i grid), CSS3 (SASS)
  • Implementation

    • PULSE®, PayU, GA; SMS;

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