Adamed.Expert – a comprehensive base of current medical knowledge

Adamed is a leading Polish pharmaceutical and biotechnology company with long-standing traditions dating back to 1986, the year of its founding. As one of the top producers of high-tech pharmaceuticals, Adamed has more than 500 products in its portfolio and operates in almost 80 countries worldwide. Eager to share its many years of experience and extensive healthcare knowledge, the company entrusted us with creating a modern and user-friendly database of up-to-date medical content. The brand’s main goal was to build strong and long-term relationships with medical staff and patients.

According to the collected project requirements, we recommended Kentico as a functional technological solution to create an innovative platform, which enables communication with Adamed’s target groups. One of the main challenges was to create a professional on-line knowledge base aimed at medical staff, using personalization and marketing automation features. Until now, Adamed’s ecosystem has been based on a few distribiuted open-source solutions, so building a harmonized web ecosystem turned out to be no less important.

Six months after the go live, Adamed.Expert had 0,5 mln of registered users and over 1000 published articles, videos and podcasts.

Future cooperation includes expanding said medical, pharmaceutical, and patient sections, as well as contributing to content management and maintenance operations. We are also involved in monitoring, analysing, and reporting online performance indicators.