Digital Platforms

What to keep in mind when designing e-commerce

What to keep in mind when designing e-commerce

Security and Consumer Trust  Establishing a trustworthy rapport with consumers is essential when designing an e-commerce store. Customers need to feel confident that their personal information will be protected and that they will receive the products they ordered in a timely manner. A well-designed e-commerce site will include several features to build trust and ensure…

Three Branches of Artificial Intelligence

Three Branches of Artificial Intelligence

Artificial intelligence is the development of computer systems to perform tasks that typically require human intelligence, such as visual perception, speech recognition, and decision making. A rapidly growing field, AI has many levels and subsets that make it essential knowledge for any medium to large company looking to expand its reach in the era of…

Ways in which Digital Experience Platforms Work with AI

Ways in which Digital Experience Platforms Work with AI

As discussed in our previous article, “How Digital Experience Platforms Work with AI,” Artificial Intelligence has become an integral part of the DXP package, particularly for medium to large companies. The expansion of the structure and functionalities of DXPs have seen human processes simply outpaced by the exponential increase in dependencies from all areas of…

The Evolution of the Digital Experience Platform

The Evolution of the Digital Experience Platform

Digital experience platforms have evolved continuously throughout the duration of their use. In the early days of the internet, digital experience platforms were used to create static web pages. However, as technology progressed, so did the platform and its versatility. Today’s digital experience platform creates interactive and dynamic web pages and even mobile apps or…

How Digital Experience Platforms Work with AI

How Digital Experience Platforms Work with AI

Digital experience platforms (DXP) are software platforms used by businesses to create and manage digital experiences for their customers. DXPs allow enterprises to use AI to automate the design and delivery of customer experiences, increase efficiency, and improve customer satisfaction. As AI technologies continue to evolve, DXPs are increasingly incorporating AI capabilities into their offerings….

Moosend – new AI-driven marketing automation tool from Sitecore

Moosend – new AI-driven marketing automation tool from Sitecore

Greek start-up Moosend was acquired by Sitecore in 2021. What are the main features offered by Moosend platform and why was it purchased by Sitecore? Sitecore Experience Platform supports email campaigns with Email Experience Manager module. Sitecore 8 introduced Engagement Plans, a feature which was totally redeveloped and extended in Sitecore 9 into Marketing Automation…

Implementing a Digital Experience Platform Into Your Business

Implementing a Digital Experience Platform Into Your Business

Digital experience platforms (DXPs) are changing the way businesses operate. They create a more streamlined customer experience and boost overall productivity. The product helps organizations to provide customers with personalized experiences that can be tailored to specific needs or preferences. DXPs also enable organizations to offer high-quality products, services, and content at any time. As…

3 Proposals for Digital Platforms (DXP) for Business

3 Proposals for Digital Platforms (DXP) for Business

Digital experience platform or DXP is an emerging software innovation that helps companies embrace digital transformation in the hopes of providing better customer experiences. While there are a variety of vendors for this product, they all share the same goals: digitizing business operations, delivering connected customer experiences, and gathering actionable data about customers. With such…