UX

The synergy of Web Usability with User Experience in Web Analytics

The synergy of Web Usability with User Experience in Web Analytics

In our blog post about web analytics in an organisation, we’ve already mentioned that website analysis should include insights on both the usability of the site itself (Web Usability) and user behaviour (User Experience) to catch, acquire and retain potential customer’s attention easily. It is the complementarity of these actions that provides the greatest value…

User-Centered SERPs as User Experience in Search Engines

User-Centered SERPs as User Experience in Search Engines

UX in search engines is a quite unconventional approach to optimizing search results, known more widely as Positioning or SEO (Search engine optimization). Before Google published the report about the 4 key moments in making decisions and shaping user preferences, the positioning process had focused mainly on ranking factors, which were beneficial only from the…

Research methods in UX design

Research methods in UX design

Digital products have been ingrained in our world for good. They accompany us both in our everyday life and at work. Technologies are with us when we ride a bike, go shopping, travel, or handle official matters. We can even stop carrying analog cash in favor of e-wallets on our phones, where, in addition to…

What to keep in mind when designing e-commerce

What to keep in mind when designing e-commerce

Security and Consumer Trust  Establishing a trustworthy rapport with consumers is essential when designing an e-commerce store. Customers need to feel confident that their personal information will be protected and that they will receive the products they ordered in a timely manner. A well-designed e-commerce site will include several features to build trust and ensure…

A diversity of experience in service design

A diversity of experience in service design

Technology is developing at a phenomenal rate. New research methods enable us to understand our customers better and better. This leads us to improve our evaluation and analysis of products and services. The richness of experience we need to recognize in service design is truly complex and multidimensional. It is useful to look at them…