UX in the Discovery Phase: Key to Successful Digital Projects
A dedicated discovery phase is increasingly becoming indispensable in effective digital product development. The benefits of carrying out this phase and its impact on a real understanding of the design challenge cannot be overestimated. At a strategic level, it is worth mentioning, for example: Looking at it purely from a design perspective, the discovery process…
Tomasz Michniewicz
The Synergy of Web Usability with User Experience in Web Analytics
In our blog post about web analytics in an organisation, we’ve already mentioned that website analysis should include insights on both the usability of the site itself (Web Usability) and user behaviour (User Experience) to catch, acquire and retain potential customer’s attention easily. It is the complementarity of these actions that provides the greatest value…
Piotr Skowroński
User-Centered SERPs as User Experience in Search Engines
UX in search engines is a quite unconventional approach to optimizing search results, known more widely as Positioning or SEO (Search engine optimization). Before Google published the report about the 4 key moments in making decisions and shaping user preferences, the positioning process had focused mainly on ranking factors, which were beneficial only from the…
Research Methods in UX Design
Digital products have been ingrained in our world for good. They accompany us both in our everyday life and at work. Technologies are with us when we ride a bike, go shopping, travel, or handle official matters. We can even stop carrying analog cash in favor of e-wallets on our phones, where, in addition to…
Jessika Tomczyk
Designing E-commerce – What to Keep in Mind?
Security and Consumer Trust Establishing a trustworthy rapport with consumers is essential when designing an e-commerce store. Customers need to feel confident that their personal information will be protected and that they will receive the products they ordered in a timely manner. A well-designed e-commerce site will include several features to build trust and ensure…
IG
A Diversity of Experience in Service Design
Technology is developing at a phenomenal rate. New research methods enable us to understand our customers better and better. This leads us to improve our evaluation and analysis of products and services. The richness of experience we need to recognize in service design is truly complex and multidimensional. It is useful to look at them…