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Konrad Matuk

Senior Data Analyst and Marketing Automation Specialist at Infinity Group
Kentico vs WordPress: Which Platform Is Better for my Business?

Kentico vs WordPress: Which Platform Is Better for my Business?

The dilemma In today’s digital landscape, the choice of a content management system can be a make-or-break decision for your business. With over 40% of websites powered by WordPress[i] (according to a survey held in 2023 by W3Techs), it is clear that this platform has captured the attention of entrepreneurs and marketers alike. But the…

Becoming a Kentico Certified Developer or Marketer

Becoming a Kentico Certified Developer or Marketer

The rapid pace of technological development and social changes make digital transformation a necessity. But how to select the right partner and distinguish mediocre digital agencies from top-notch, highly experienced experts? Authors of Kentico – a critically acclaimed digital experience platform – came up with the idea of managing such dilemmas. Their idea of separating…

5 Keys to Achieving Successful Digital Marketing with Kentico 

5 Keys to Achieving Successful Digital Marketing with Kentico 

Kentico is well developed .NET digital experience platform offering a wide range of functionalities. It combines features typical for content management systems, marketing platforms, and e-commerce suites. Instead of investing in three separate products you can easily get all the necessary functionalities within one product. With Kentico, you don’t have to go through the pitfalls…

Moosend – New AI-driven Marketing Automation Tool from Sitecore

Moosend – New AI-driven Marketing Automation Tool from Sitecore

Greek start-up Moosend was acquired by Sitecore in 2021. What are the main features offered by Moosend platform and why was it purchased by Sitecore? Sitecore Experience Platform supports email campaigns with Email Experience Manager module. Sitecore 8 introduced Engagement Plans, a feature which was totally redeveloped and extended in Sitecore 9 into Marketing Automation…

Digital Marketing Tools — Top 4 Tips for Successful Implementation

Digital Marketing Tools — Top 4 Tips for Successful Implementation

Marketing tools offered as standalone services, as well as marketing tools built into digital experience and CMS systems, present a wide variety of features. What is more, when you look at webpages, prospects and whitepapers of such platforms you may get the impression that marketing platforms are ready to use complete systems that will facilitate…

Kentico vs. Sitecore: 12 Rounds of Heavy Punching

Kentico vs. Sitecore: 12 Rounds of Heavy Punching

What can you expect when two titled heavyweights enter the ring? That’s right – a long, exciting duel. Kentico Xperience and Sitecore are digital experience .NET platforms offering a wide range of functionalities. Choosing the right platform requires considering many factors: content management, infrastructure, security, scalability, integration with external systems and services, pricing, and, last…