Moosend – new AI-driven marketing automation tool from Sitecore
Greek start-up Moosend was acquired by Sitecore in 2021. What are the main features offered by Moosend platform and why was it purchased by Sitecore? Sitecore Experience Platform supports email campaigns with Email Experience Manager module. Sitecore 8 introduced Engagement Plans, a feature which was totally redeveloped and extended in Sitecore 9 into Marketing Automation…
Konrad Matuk
Digital marketing tools — top 4 tips for successful implementation
Marketing tools offered as standalone services, as well as marketing tools built into digital experience and CMS systems, present a wide variety of features. What is more, when you look at webpages, prospects and whitepapers of such platforms you may get the impression that marketing platforms are ready to use complete systems that will facilitate…
Kentico vs. Sitecore: twelve rounds of heavy punching
What can you expect when two titled heavyweights enter the ring? That’s right – a long, exciting duel. Kentico Xperience and Sitecore are digital experience .NET platforms offering a wide range of functionalities. Choosing the right platform requires considering many factors: content management, infrastructure, security, scalability, integration with external systems and services, pricing, and, last…