Analytics

Google Analytics 4: Welcome to the future of Web Analytics

Google Analytics 4: Welcome to the future of Web Analytics

The Universal Analytics (Google Analytics 3) era is coming to an end, and the clock ticking it down can’t be stopped. This is all due to the latest version of the tool for tracking and measuring user activity on a website – the next chapter of web analytics in the Google ecosystem is called Google…

The synergy of Web Usability with User Experience in Web Analytics

The synergy of Web Usability with User Experience in Web Analytics

In our blog post about web analytics in an organisation, we’ve already mentioned that website analysis should include insights on both the usability of the site itself (Web Usability) and user behaviour (User Experience) to catch, acquire and retain potential customer’s attention easily. It is the complementarity of these actions that provides the greatest value…

Web analytics and the analytics culture in an organisation

Web analytics and the analytics culture in an organisation

Web analytics is about knowing the key performance metrics of your website’s success. It is not a science of numbers and data. Web analytics is all about: Facts, People and Money, i.e.: focus on Facts: forget about your intuition and rely on data that shows directly how users who visit your website behave. think about…