CMP Step by Step: From Tool Selection to Implementation
In our previous article, we provided an overview of the Consent Management Platform (CMP), highlighting the offered business benefits. However, it is necessary to realise that implementing a CMP requires careful consideration since it goes beyond understanding the relevant data protection regulations. Companies opting for a CMP implementation should consider several crucial factors, which we…
Piotr Skowroński
Consent Management Platform: The Key to Effective Cookie Consent Management
Can you imagine a world without cookies? Even if you cannot, the “cookieless” reality is becoming inevitable. Marketers often consider this prospect their biggest nightmare, as cookies provide vital information and data (such as user behaviour insights) that support crucial business decision-making. However, with the introduction of more strict regulations and changes to cookie usage by browsers, the…
Google Analytics 4: Welcome to the future of Web Analytics
The Universal Analytics (Google Analytics 3) era is coming to an end, and the clock ticking it down can’t be stopped. This is all due to the latest version of the tool for tracking and measuring user activity on a website – the next chapter of web analytics in the Google ecosystem is called Google…
The synergy of Web Usability with User Experience in Web Analytics
In our blog post about web analytics in an organisation, we’ve already mentioned that website analysis should include insights on both the usability of the site itself (Web Usability) and user behaviour (User Experience) to catch, acquire and retain potential customer’s attention easily. It is the complementarity of these actions that provides the greatest value…
Web analytics and the analytics culture in an organisation
Web analytics is about knowing the key performance metrics of your website’s success. It is not a science of numbers and data. Web analytics is all about: Facts, People and Money, i.e.: focus on Facts: forget about your intuition and rely on data that shows directly how users who visit your website behave. think about…