From Automation to AI: How Artificial Intelligence is Reshaping Digital Data Analysis
Imagine a world where digital data analysis happens automatically. Instead of spending time on tedious data processing, you can focus on drawing insights and making strategic decisions. This is not a vision of the future—it is the reality shaped by artificial intelligence. The question is, is your company ready for this revolution? AI has entered…
Piotr Skowroński
Mastering Data Management with Server-Side GTM in a Cookie-less Era
Upcoming changes in privacy laws and browser technology are presenting marketers and analysts with new challenges. The phasing out of third-party cookies, browser restrictions such as those imposed by Safari and Firefox, and the increasing prevalence of ad-blocker tools are making traditional user tracking and effective ad targeting more difficult. Google is also considering phasing…
Piwik PRO vs Google Analytics 4: Analytics in the Post-Cookie Era
Whether you are managing a small blog or a large online shop, understanding how users are interacting with your site is a key element of success. With web analytics, you can accurately collect, analyse and interpret website traffic data, allowing you to make better business decisions and guide your site’s growth more effectively. However, choosing…
Online Marketing in a Need of Consent: Google Consent Mode 2.0
When we wrote about best practices for CMP implementation in June 2023, Consent Mode was only an option. More than one legal department rejected it due to the multiplying ambiguities regarding the operation of the mode. It is now 2024 and Consent Mode has been updated to version 2.0– what does this mean in practice…
How to Find or Recreate UA Reports in GA4: Behaviour and Conversion Sections
It has been some time since the implementation of GA4. Still, quite a large group of web analytics ‘enthusiasts’ simply cannot get used to the interface of this new tool. You probably are one of them –otherwise you would not be here. Maybe you even did some research and read our previous articles on this…
How to Find or Recreate UA Reports in GA4: Acquisition Section
If you’re reading this, chances are you’re navigating the Google Analytics 4 interface and seeking ways to recreate the reports you’re accustomed to from GA3. In the preceding article of this series, you discovered the answer to the question of whether this is even achievable. You found out that despite the introduction of numerous unfamiliar…
How to Find or Recreate UA Reports in GA4: Audience Section
Are you using Google Analytics 4 but finding it hard to adjust to the new interface? If you’re among those analysts who are feeling a bit disoriented by the tool’s fresh appearance, you might be wondering whether it’s possible to recreate the familiar reports from GA3 in GA4. Well, the answer isn’t straightforward. While some…
How to Customise the Reports in Google Analytics 4?
Although it’s been a while since we made the transition to 100% reporting with Google Analytics 4 (GA4), there’s still a lingering nostalgia for the days of Universal Analytics. This sentiment isn’t just about the need to shift our data collection approach; it’s also rooted in our attachment to the familiarity of the old interface….
CMP Step by Step: From Tool Selection to Implementation
In our previous article, we provided an overview of the Consent Management Platform (CMP), highlighting the offered business benefits. However, it is necessary to realise that implementing a CMP requires careful consideration since it goes beyond understanding the relevant data protection regulations. Companies opting for a CMP implementation should consider several crucial factors, which we…
Consent Management Platform: The Key to Effective Cookie Consent Management
Can you imagine a world without cookies? Even if you cannot, the “cookieless” reality is becoming inevitable. Marketers often consider this prospect their biggest nightmare, as cookies provide vital information and data (such as user behaviour insights) that support crucial business decision-making. However, with the introduction of more strict regulations and changes to cookie usage by browsers, the…
Google Analytics 4: Welcome to the Future of Web Analytics
The Universal Analytics (Google Analytics 3) era is coming to an end, and the clock ticking it down can’t be stopped. This is all due to the latest version of the tool for tracking and measuring user activity on a website – the next chapter of web analytics in the Google ecosystem is called Google…
The Synergy of Web Usability with User Experience in Web Analytics
In our blog post about web analytics in an organisation, we’ve already mentioned that website analysis should include insights on both the usability of the site itself (Web Usability) and user behaviour (User Experience) to catch, acquire and retain potential customer’s attention easily. It is the complementarity of these actions that provides the greatest value…
Web Analytics and the Analytics Culture in an Organisation
Web analytics is about knowing the key performance metrics of your website’s success. It is not a science of numbers and data. Web analytics is all about: Facts, People and Money, i.e.: It’s important for you to remember that the decisions that users make when interacting with your website are dependent on your business decisions…