Digital Experience

What Is the cloud, and How Does It Relate to Business?

To begin, the cloud is a term used to describe a variety of different computer technologies. In general, the cloud refers to a network of computers that are connected together and allow users to access shared resources, such as data storage and software applications. Data centers are the physical infrastructure that supports the cloud, and…

Robotic Process Automation

Robotic process automation, better known as software automation, automates business processes using software robotics. It is governed by structured inputs and business logic that apply technology to automate rudimentary, tedious tasks. RPA is commonly used to mimic repetitive tasks like extracting data, filling out forms, and moving files. Therefore, it is a useful tool for…

The Evolution of the Digital Experience Platform

Digital experience platforms have evolved continuously throughout the duration of their use. In the early days of the internet, digital experience platforms were used to create static web pages. However, as technology progressed, so did the platform and its versatility. Today’s digital experience platform creates interactive and dynamic web pages and even mobile apps or…

Digital Experience Platform: The Future of Customer Engagement

Digital experience platform or DXP is an emerging software innovation that helps companies embrace digital transformation with the ultimate goal of providing better customer experiences. While there are a variety of vendors for this product, they all share the same goals: digitizing business operations, delivering connected customer experiences, and gathering actionable data about customers, among…