![SEO and PPC – Partners or Competitors?](https://www.infinity-group.pl/blog/wp-content/uploads/2022/12/SEO-and-PPC-partners-or-competitors-900x600.jpg)
SEO and PPC – Partners or Competitors?
Generating traffic to a website is a challenge that all online entrepreneurs face today. The pandemic has significantly changed the game rules, so people have realised that a business does not exist if it is invisible online. At the same time, doing business online has become quite simple, so what seems more important than the…
![User-Centered SERPs as User Experience in Search Engines](https://www.infinity-group.pl/blog/wp-content/uploads/2022/10/little-girl-using-binoculars-forest-en-900x600.jpg)
User-Centered SERPs as User Experience in Search Engines
UX in search engines is a quite unconventional approach to optimizing search results, known more widely as Positioning or SEO (Search engine optimization). Before Google published the report about the 4 key moments in making decisions and shaping user preferences, the positioning process had focused mainly on ranking factors, which were beneficial only from the…