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Piotr Skowroński

Junior Web Analyst, Infinity Group
Google Analytics 4: Welcome to the future of Web Analytics

Google Analytics 4: Welcome to the future of Web Analytics

The Universal Analytics (Google Analytics 3) era is coming to an end, and the clock ticking it down can’t be stopped. This is all due to the latest version of the tool for tracking and measuring user activity on a website – the next chapter of web analytics in the Google ecosystem is called Google…

SEO and PPC – partners or competitors?

SEO and PPC – partners or competitors?

Generating traffic to a website is a challenge that all online entrepreneurs face today. The pandemic has significantly changed the game rules, so people have realised that a business does not exist if it is invisible online. At the same time, doing business online has become quite simple, so what seems more important than the…

The synergy of Web Usability with User Experience in Web Analytics

The synergy of Web Usability with User Experience in Web Analytics

In our blog post about web analytics in an organisation, we’ve already mentioned that website analysis should include insights on both the usability of the site itself (Web Usability) and user behaviour (User Experience) to catch, acquire and retain potential customer’s attention easily. It is the complementarity of these actions that provides the greatest value…

User-Centered SERPs as User Experience in Search Engines

User-Centered SERPs as User Experience in Search Engines

UX in search engines is a quite unconventional approach to optimizing search results, known more widely as Positioning or SEO (Search engine optimization). Before Google published the report about the 4 key moments in making decisions and shaping user preferences, the positioning process had focused mainly on ranking factors, which were beneficial only from the…

Web analytics and the analytics culture in an organisation

Web analytics and the analytics culture in an organisation

Web analytics is about knowing the key performance metrics of your website’s success. It is not a science of numbers and data. Web analytics is all about: Facts, People and Money, i.e.: focus on Facts: forget about your intuition and rely on data that shows directly how users who visit your website behave. think about…