Digital Experience - Infinity Group Blog

Consent Management Platform: The Key to Effective Cookie Consent Management

Can you imagine a world without cookies? Even if you cannot, the “cookieless” reality is becoming inevitable. Marketers often consider this prospect their biggest nightmare, as cookies provide vital information and data (such as user behaviour insights) that support crucial business decision-making. However, with the introduction of more strict regulations and changes to cookie usage by browsers, the…

5 Keys to Achieving Successful Digital Marketing with Kentico 

Kentico is well developed .NET digital experience platform offering a wide range of functionalities. It combines features typical for content management systems, marketing platforms, and e-commerce suites. Instead of investing in three separate products you can easily get all the necessary functionalities within one product. With Kentico, you don’t have to go through the pitfalls…

UX

UX in the Discovery Phase: Key to Successful Digital Projects

A dedicated discovery phase is increasingly becoming indispensable in effective digital product development. The benefits of carrying out this phase and its impact on a real understanding of the design challenge cannot be overestimated. At a strategic level, it is worth mentioning, for example: Looking at it purely from a design perspective, the discovery process…

What is Project Discovery and How Does a Business Analyst Contribute?

Project Discovery is one of the first stages of creating a digital product. This process aims to collect as much information about the project as possible, including its business and technical objectives necessary to determine the next steps of the design and implementation. How does a Business Analyst contribute to the discovery stage? Their job involves…

Business Analysis: Everything you Need to Know

Business analysis is a discipline that demands a diverse range of skills, from problem-solving and effective communication to technical thinking. To be a successful business analyst, one must possess a deep understanding of both business processes and technical systems, allowing them to identify opportunities for improvement and develop solutions that meet the needs of all…

Spotlight on Women of Infinity Group: Their Stories of Growth and Success in the IT Industry

The IT industry is undoubtedly one of the fastest-growing industries, but it is also known for being male-dominated. The lack of representation of women in IT has been a topic of discussion for some time, and it is increasingly believed that it is challenging for women to succeed in this field. No Fluff Jobs conducted…

Women who Shaped the Tech Industry: From Pioneers to Leaders

Women have always played an essential role in the evolution of the tech industry, and their contributions have been invaluable in shaping its past, present, and future. From Ada Lovelace, credited with writing the world’s first computer program, to contemporary figures like Reshma Saujani – women have been involved in key breakthroughs, innovations, and discoveries…

Discover the Power of Xperience by Kentico

As businesses strive to grow and achieve their strategic goals, the value of digital transformation is becoming increasingly clear. It’s now more important than ever to provide customers with an excellent digital experience, which is why comprehensive and integrated DXP platforms are in such high demand. That’s where Xperience by Kentico (XbK) comes in –…

The Ultimate Guide to a Strong Strategy: Key Insights Summarized

Having a strong strategy is a crucial aspect of success in the business world, often overlooked by many. A strategy serves as a guide for decision-making and helps track progress towards specific goals aligned with the organization’s overall vision. While some may view the strategy development process as unnecessary in a constantly changing business environment,…

Google Analytics 4: Welcome to the Future of Web Analytics

The Universal Analytics (Google Analytics 3) era is coming to an end, and the clock ticking it down can’t be stopped. This is all due to the latest version of the tool for tracking and measuring user activity on a website – the next chapter of web analytics in the Google ecosystem is called Google…

More Five-star Reviews on Clutch!

2022 is officially over and only one word – GROWTH – can describe what a busy time it has been. In the past year, we have expanded our team, strengthened our competencies, and acquired new customers, but – above all – we have supported our long-term business partners by uncovering the paths of the digital…

SEO and PPC – Partners or Competitors?

Generating traffic to a website is a challenge that all online entrepreneurs face today. The pandemic has significantly changed the game rules, so people have realised that a business does not exist if it is invisible online. At the same time, doing business online has become quite simple, so what seems more important than the…

The Synergy of Web Usability with User Experience in Web Analytics

In our blog post about web analytics in an organisation, we’ve already mentioned that website analysis should include insights on both the usability of the site itself (Web Usability) and user behaviour (User Experience) to catch, acquire and retain potential customer’s attention easily. It is the complementarity of these actions that provides the greatest value…

SEO, UX

User-Centered SERPs as User Experience in Search Engines

UX in search engines is a quite unconventional approach to optimizing search results, known more widely as Positioning or SEO (Search engine optimization). Before Google published the report about the 4 key moments in making decisions and shaping user preferences, the positioning process had focused mainly on ranking factors, which were beneficial only from the…

Web Analytics and the Analytics Culture in an Organisation

Web analytics is about knowing the key performance metrics of your website’s success. It is not a science of numbers and data. Web analytics is all about: Facts, People and Money, i.e.: It’s important for you to remember that the decisions that users make when interacting with your website are dependent on your business decisions…

Research Methods in UX Design

Digital products have been ingrained in our world for good. They accompany us both in our everyday life and at work. Technologies are with us when we ride a bike, go shopping, travel, or handle official matters. We can even stop carrying analog cash in favor of e-wallets on our phones, where, in addition to…

Designing E-commerce – What to Keep in Mind?

Security and Consumer Trust  Establishing a trustworthy rapport with consumers is essential when designing an e-commerce store. Customers need to feel confident that their personal information will be protected and that they will receive the products they ordered in a timely manner. A well-designed e-commerce site will include several features to build trust and ensure…

Cloud Migration – Explore Popular Models

As more businesses migrate to cloud-based systems, it’s important to have a clear cloud migration strategy. One of the most common mistakes is failing to plan for data security. When moving from an On-Prem system to the cloud, businesses need to consider how they will protect their data. This includes encrypting data in transit and…

Trends in Cloud

The strengthening of internal and external security Cloud computing is being used by more and more businesses throughout the world. As cloud technology is becoming more prevalent in business, cyber security has come into question. While some people believe cloud computing is more secure, others believe that it is less secure than on-premises security infrastructure….

Cloud Vendors – AWS, Azure, Google Cloud

Recently we have written a lot about the benefits of cloud solutions, their types, and features. Now we would like to introduce you to the most important vendors of these solutions.  AWS Amazon Web Services or AWS is a cloud platform that provides computing resources on demand. As the largest cloud provider, it has assumed…