How to Choose the Best Digital Agency?
When you hear the phrase ‘digital agency,’ what is the first thing that comes to mind? Digital marketing? SEO? Web design? These associations and the terms that accompany them are indeed accurate. As a general rule, digital agencies provide services focused on enhancing a business’s online presence – in other words, boosting the visibility and…
Gabriela SokólskaModelling Requirements in Business Analysis
Business analysis is a multifaceted discipline that is pivotal in the structured software development process. To simplify, we can define analytical activities as encompassing information (requirement) acquisition, development, and management. These requirements are gathered through a variety of techniques involving diverse stakeholders. Consequently, the outcome of the analyst’s efforts materialises in the form of documentation….
Paweł DrągowskiBecoming a Kentico Certified Developer or Marketer
The rapid pace of technological development and social changes make digital transformation a necessity. But how to select the right partner and distinguish mediocre digital agencies from top-notch, highly experienced experts? Authors of Kentico – a critically acclaimed digital experience platform – came up with the idea of managing such dilemmas. Their idea of separating…
Konrad MatukISTQB-Compliant Testing Process
In today’s technology-driven world, it is hard to imagine our daily lives without the advancements surrounding us. However, even with its undeniable benefits, technology is not flawless. It has its strengths, weaknesses, and limitations. After all, it often fails us at the most inconvenient times. This raises the question: Could these failures have been prevented?…
Adam MaciorowskiCMP Step by Step: From Tool Selection to Implementation
In our previous article, we provided an overview of the Consent Management Platform (CMP), highlighting the offered business benefits. However, it is necessary to realise that implementing a CMP requires careful consideration since it goes beyond understanding the relevant data protection regulations. Companies opting for a CMP implementation should consider several crucial factors, which we…
Piotr SkowrońskiConsent Management Platform: The Key to Effective Cookie Consent Management
Can you imagine a world without cookies? Even if you cannot, the “cookieless” reality is becoming inevitable. Marketers often consider this prospect their biggest nightmare, as cookies provide vital information and data (such as user behaviour insights) that support crucial business decision-making. However, with the introduction of more strict regulations and changes to cookie usage by browsers, the…
5 Keys to Achieving Successful Digital Marketing with Kentico
Kentico is well developed .NET digital experience platform offering a wide range of functionalities. It combines features typical for content management systems, marketing platforms, and e-commerce suites. Instead of investing in three separate products you can easily get all the necessary functionalities within one product. With Kentico, you don’t have to go through the pitfalls…
UX in the Discovery Phase: Key to Successful Digital Projects
A dedicated discovery phase is increasingly becoming indispensable in effective digital product development. The benefits of carrying out this phase and its impact on a real understanding of the design challenge cannot be overestimated. At a strategic level, it is worth mentioning, for example: Looking at it purely from a design perspective, the discovery process…
Tomasz MichniewiczWhat is Project Discovery and How Does a Business Analyst Contribute?
Project Discovery is one of the first stages of creating a digital product. This process aims to collect as much information about the project as possible, including its business and technical objectives necessary to determine the next steps of the design and implementation. How does a Business Analyst contribute to the discovery stage? Their job involves…
Monika LeszczyńskaBusiness Analysis: Everything you Need to Know
Business analysis is a discipline that demands a diverse range of skills, from problem-solving and effective communication to technical thinking. To be a successful business analyst, one must possess a deep understanding of both business processes and technical systems, allowing them to identify opportunities for improvement and develop solutions that meet the needs of all…
Jan JankowskiSpotlight on Women of Infinity Group: Their Stories of Growth and Success in the IT Industry
The IT industry is undoubtedly one of the fastest-growing industries, but it is also known for being male-dominated. The lack of representation of women in IT has been a topic of discussion for some time, and it is increasingly believed that it is challenging for women to succeed in this field. No Fluff Jobs conducted…
Women who Shaped the Tech Industry: From Pioneers to Leaders
Women have always played an essential role in the evolution of the tech industry, and their contributions have been invaluable in shaping its past, present, and future. From Ada Lovelace, credited with writing the world’s first computer program, to contemporary figures like Reshma Saujani – women have been involved in key breakthroughs, innovations, and discoveries…
Discover the Power of Xperience by Kentico
As businesses strive to grow and achieve their strategic goals, the value of digital transformation is becoming increasingly clear. It’s now more important than ever to provide customers with an excellent digital experience, which is why comprehensive and integrated DXP platforms are in such high demand. That’s where Xperience by Kentico (XbK) comes in –…
Bogusław ŁojewskiThe Ultimate Guide to a Strong Strategy: Key Insights Summarized
Having a strong strategy is a crucial aspect of success in the business world, often overlooked by many. A strategy serves as a guide for decision-making and helps track progress towards specific goals aligned with the organization’s overall vision. While some may view the strategy development process as unnecessary in a constantly changing business environment,…
Google Analytics 4: Welcome to the Future of Web Analytics
The Universal Analytics (Google Analytics 3) era is coming to an end, and the clock ticking it down can’t be stopped. This is all due to the latest version of the tool for tracking and measuring user activity on a website – the next chapter of web analytics in the Google ecosystem is called Google…
More Five-star Reviews on Clutch!
2022 is officially over and only one word – GROWTH – can describe what a busy time it has been. In the past year, we have expanded our team, strengthened our competencies, and acquired new customers, but – above all – we have supported our long-term business partners by uncovering the paths of the digital…
SEO and PPC – Partners or Competitors?
Generating traffic to a website is a challenge that all online entrepreneurs face today. The pandemic has significantly changed the game rules, so people have realised that a business does not exist if it is invisible online. At the same time, doing business online has become quite simple, so what seems more important than the…
The Synergy of Web Usability with User Experience in Web Analytics
In our blog post about web analytics in an organisation, we’ve already mentioned that website analysis should include insights on both the usability of the site itself (Web Usability) and user behaviour (User Experience) to catch, acquire and retain potential customer’s attention easily. It is the complementarity of these actions that provides the greatest value…
User-Centered SERPs as User Experience in Search Engines
UX in search engines is a quite unconventional approach to optimizing search results, known more widely as Positioning or SEO (Search engine optimization). Before Google published the report about the 4 key moments in making decisions and shaping user preferences, the positioning process had focused mainly on ranking factors, which were beneficial only from the…
Web Analytics and the Analytics Culture in an Organisation
Web analytics is about knowing the key performance metrics of your website’s success. It is not a science of numbers and data. Web analytics is all about: Facts, People and Money, i.e.: It’s important for you to remember that the decisions that users make when interacting with your website are dependent on your business decisions…