We would like to thank all our clients for their trust, joint projects, and shared successes (as well as challenges) throughout 2025. In this article, we would like to share our observations regarding our services from the perspective of our experts.
Business is business
Cost efficiency has always been a priority for clients, but the rapid development of AI and other digital technologies has further increased pressure on project delivery costs and return on investment in business digitalisation. Organisations increasingly expected not only innovative solutions—ROI became the decisive factor when making implementation decisions.
As a company, we consistently advise our clients on how to optimise costs and select solutions tailored to their needs, ensuring the shortest possible return on investment.
Automation and integrations take centre stage
In our area of expertise, the fastest-growing trend in 2025 was business process automation. Companies invested not only in improving back-office operations, but also in solutions supporting marketing, sales and customer service.
At the same time, integrating new technologies with existing systems remained a major challenge. Clients expected cohesive ecosystems in which ERP, CRM, DXP and CMS platforms no longer operate in silos but form one well-synchronised environment. In practice, this translated into growing interest in integration services, API management and middleware solutions that enable seamless platform connectivity and structured data flows.
Growing expectations for low-code/no-code
In 2025, clients increasingly turned to low-code and no-code solutions—and for good reason. These platforms promise fast implementation and low costs, but such high expectations often result in ad hoc solutions, such as internal service request applications for individual departments.
At the same time, the market continues to question whether such platforms can support large-scale, complex systems with high scalability and functional complexity. From our perspective, low-code/no-code solutions are a good starting point for the next stage of development—dedicated applications that operate more efficiently, cover the entire organisation and generate significantly higher returns on investment.
Cybersecurity among top priorities
The growing number of cyberattacks and increasingly sophisticated threat methods have made organisations realise that protecting data and systems is just as important as efficiency and innovation. Lack of adequate security measures is effectively tempting fate and exposing organisations to substantial financial losses. Unfortunately, many companies still underestimate these risks and only take action when it is already too late.
To avoid unnecessary costs and stress, we encourage you to get in touch with us.
Hot topic—artificial intelligence
Artificial intelligence remained one of the hottest technology topics of 2025—and there are no signs of this changing. From content creation in CMS platforms and predictive analytics in CRM systems to personalisation in MarTech and DXP solutions, client expectations in this area are extremely high.
Although many AI initiatives and experiments are being launched, the question of “how to allocate AI budgets effectively” remains unanswered. All the conferences and industry events we attended this year clearly demonstrated that AI continues to dominate the technology agenda.
The starting point of every project: the Discovery phase
One of the biggest challenges identified during client discussions was reconciling two seemingly contradictory expectations: implementing comprehensive, innovative solutions while maintaining strong cost efficiency.
The answer to this dilemma is a well-executed Discovery phase. This is the pre-implementation analysis stage during which project goals, priorities, functional scope, risks and system integration approaches are defined jointly with the client. The outcome of Discovery is a precise project roadmap—with clearly defined scope, timeline, budget and solution architecture.
Why Discovery pays off
From a project perspective, Discovery minimises the risk of unforeseen costs, delays and unnecessary functionality while significantly improving overall delivery efficiency. More and more clients understand that a properly conducted Discovery phase is an investment that leads to savings—both in implementation time and budget.
It is similar to building a house—any changes made during construction are far more expensive. That is why we encourage careful project planning to avoid costly changes later on. If you would like to learn more about how we approach Discovery, please contact us.
CSR activities
We are a company that has grown over the years by building strong relationships and fostering a collaborative atmosphere both internally and externally. Ensuring security, delivering high-quality projects and maintaining strong client relationships are key priorities for us.
As one of the leading companies in the Podlaskie region, we actively support local initiatives beyond our core business activities. We are also members of several regional organisations, contributing to the development of local entrepreneurship while remaining a recognised employer in the region.
Summary
2025 is now behind us, and we believe that 2026 will bring little change in terms of enterprise digitalisation trends. Cost pressure across the market will remain a key factor, particularly the demand for fast returns on digital investments.
Since efficiency, delivery speed and providing solutions that improve our clients’ operations are embedded in our company DNA, we encourage you to get in touch and exchange ideas, insights and opportunities for collaboration.
