From June 28, 2025, businesses operating within the European Union will be required to adapt their digital products and services to the provisions of the European Accessibility Act (EAA). This directive has introduced groundbreaking changes in the way technologies and digital services are designed, placing accessibility for people with disabilities at the forefront.
Although it may seem like the issue concerns only a narrow group of users, in reality it covers a vast segment of society—including those with permanent as well as temporary limitations. What is more, the implementation of the EAA principles brings not only social benefits but also tangible business advantages.
Who does the directive apply to?
The EAA regulations cover a wide spectrum—from manufacturers and distributors to digital service providers. This means that anyone who creates or offers, for example, websites, mobile apps, sales systems, self-service machines, electronic equipment, or e-commerce platforms will be obliged to adapt them in accordance with accessibility standards.
The directive encompasses a broad catalogue of products and services that must be designed with universal access in mind. Among them are:
- Digital hardware and software: computers, smartphones, payment terminals, self-service kiosks.
- Information and transport systems: ticket sales and reservations, timetables, ticket machines.
- Banking and e-commerce services: online banking, online stores, shopping apps.
- Multimedia and communication: TVs, decoders, VOD services, telecommunications operators.
- Administration and healthcare: government websites, online medical registration.
All these elements must comply with WCAG 2.1 standards (at the AA level) and be compatible with assistive technologies, such as screen readers or voice control.
More than just law
According to European statistics, in 2023 over 27% of EU residents aged 16 and older experienced some form of disability1. In Poland, according to the 2021 census, the number of people with disabilities exceeded 5.2 million.
It is important to note that disability does not only mean permanent limitations—it also includes temporary situations that can affect any of us. A broken arm, temporary vision loss after a procedure, or even simple fatigue—each of these influences how we interact with technology. Implementing the directive’s recommendations is significant not only because of the rising disability statistics but also due to an aging society. The requirements introduced by the EAA not only improve life for people with permanent disabilities but also enhance usability for anyone experiencing limitations at a given time. Thanks to digital accessibility:
- People with visual impairments can use screen readers and high-contrast interfaces.
- Users with hearing loss gain access to captions and conversation transcripts.
- People with mobility limitations can operate applications without the need for a keyboard or mouse.
- Users with dyslexia or autism benefit from simplified, clear interfaces.
Why is it worth it from a business perspective?
Implementing accessibility should not be seen merely as a cost or a matter of compliance, but as an investment that delivers measurable benefits across multiple areas.
Reaching a wider audience
Within the EU alone, over 100 million people experience some form of disability. This represents a vast market that often remains inaccessible to companies offering non-adapted digital products. By ensuring accessibility:
- you gain access to a niche but loyal customer segment,
- you design products with aging populations in mind, who also require simpler and more readable solutions.
Increased customer loyalty
A customer who can seamlessly use your website, app, or service will return. Enhancing user comfort translates directly into more frequent purchases, longer sessions on your site, and greater trust in your brand.
Consider a simple example: a blind person who easily booked an appointment online or made a purchase in an e-store is highly likely to use the service again—because they know they can do it independently.
Stronger brand image and reputation
Digital accessibility is now viewed as a part of corporate social responsibility. Companies that implement WCAG and comply with the EAA are perceived as modern, socially responsible, and attentive to the needs of diverse user groups. Such an image attracts not only customers but also business partners and even investors who pay attention to ethics and sustainable development.
Competitive advantage on the market
Many businesses have yet to take steps toward implementing the EAA. This means that companies that act faster will gain a real market advantage, becoming leaders in accessibility. Accessibility is increasingly becoming a brand differentiator—especially in industries where competitors offer similar products.
Better positioning and conversions
Websites that meet WCAG accessibility standards are:
- better structured,
- more readable for search engine bots,
- faster and more intuitive.
All this contributes to higher rankings on Google, lower bounce rates, and improved conversion rates.
Lower customer service costs
Intuitive interfaces, proper element descriptions, and correct page structures are not only helpful for people with disabilities. They also mean fewer calls and messages to customer support, less frustration, fewer abandoned carts, and more satisfied, returning users.
Compliance with regulations minimises the risk of penalties
The European Accessibility Act is not a recommendation but a legal obligation. Failure to comply may result in financial penalties, bans on offering products or services in the EU, and costly corrective processes. Implementing accessibility standards protects against legal and reputational costs.
Readiness for international expansion
Meeting EAA standards facilitates entry into new markets where similar regulations are already in place or will soon be introduced.
Lower maintenance costs for digital products and avoiding future adaptation expenses
Designing with accessibility in mind from the outset is cheaper than later adapting finished solutions to new regulations. Websites and apps that comply with WCAG are also more future-proof, easier to maintain, and simpler to update. This prevents expensive last-minute overhauls triggered by new regulations or complaints.
Summary
The significance of the European Accessibility Act goes far beyond formal legal requirements. Adapting digital products to its provisions is an opportunity to build better products, reach more users, and create a competitive advantage in a world that increasingly values inclusivity and social responsibility.
Our specialists create digital products that meet the highest standards of security and accessibility. If you need a solution that is intuitive, legally compliant, and open to all users, fill out the form below—we will be happy to help you design it.
