How to Stay in Control of Your Data: UTM Tagging in GA4
While digital transformation has made communication easier through multiple channels, it also brings challenges—one of the biggest being the difficulty of identifying traffic sources. If you regularly run email campaigns, social media posts, paid ads, or partnerships, UTM tags are—or soon will be—your valuable allies. Below is a practical guide to help you make the…
Dominik Stępień
Optimising Google Ads Campaigns with Enhanced Conversions
Accurate conversion tracking is the foundation of any well-optimised advertising campaign. In an era marked by cookie restrictions and growing privacy expectations, traditional conversion tracking methods are less and less sufficient. To address these challenges, Google Ads offers Enhanced Conversions—a feature that enables more precise attribution of conversions to traffic sources and supports better campaign…
Proven Strategies for Effective Personalisation
Personalisation has become an indispensable part of effective marketing strategies. With constant exposure to information and advertisements, consumers increasingly expect personalised experiences that align with their specific needs and preferences. Companies that excel at delivering tailored content, offers, and messaging gain a distinct advantage in competitive markets. Whether in B2B or B2C, a personalised approach…