{"id":3773,"date":"2023-06-07T09:46:47","date_gmt":"2023-06-07T07:46:47","guid":{"rendered":"https:\/\/www.infinity-group.pl\/blog\/?p=3773"},"modified":"2026-02-27T13:31:30","modified_gmt":"2026-02-27T12:31:30","slug":"consent-management-platform-the-key-to-effective-cookie-consent-management","status":"publish","type":"post","link":"https:\/\/www.infinity-group.dev\/blog\/2023\/06\/07\/consent-management-platform-the-key-to-effective-cookie-consent-management\/","title":{"rendered":"Consent Management Platform: The Key to Effective Cookie Consent Management"},"content":{"rendered":"\n<p>Can you imagine a world without cookies? Even if you cannot, the &#8222;cookieless&#8221; reality is becoming inevitable. Marketers often consider this prospect their biggest nightmare, as&nbsp;<strong>cookies provide vital information and data<\/strong>&nbsp;(such as user behaviour insights)&nbsp;<strong>that support crucial business decision-making<\/strong>. However, with the introduction of more strict regulations and changes to cookie usage by browsers, the landscape is shifting. Having gaps in user information throughout the customer journey poses challenges to data-driven decision-making. So,&nbsp;<strong>how can you efficiently and lawfully collect user data<\/strong>? Our article delves into this topic.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.infinity-group.dev\/blog\/2023\/06\/07\/consent-management-platform-the-key-to-effective-cookie-consent-management\/#cmp-in-the-world-of-cookies\" >CMP in the World of Cookies<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.infinity-group.dev\/blog\/2023\/06\/07\/consent-management-platform-the-key-to-effective-cookie-consent-management\/#cookie-based-data-collection-process\" >Cookie-Based Data Collection Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.infinity-group.dev\/blog\/2023\/06\/07\/consent-management-platform-the-key-to-effective-cookie-consent-management\/#cookie-based-data-collection-process-cmp\" >Cookie-Based Data Collection Process + CMP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.infinity-group.dev\/blog\/2023\/06\/07\/consent-management-platform-the-key-to-effective-cookie-consent-management\/#cookie-based-data-collection-process-cmp-gcm\" >Cookie-Based Data Collection Process + CMP + GCM<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.infinity-group.dev\/blog\/2023\/06\/07\/consent-management-platform-the-key-to-effective-cookie-consent-management\/#what-is-a-consent-management-platform-cmp\" >What is a Consent Management Platform (CMP)?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.infinity-group.dev\/blog\/2023\/06\/07\/consent-management-platform-the-key-to-effective-cookie-consent-management\/#why-use-the-consent-management-platform\" >Why use the Consent Management Platform?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.infinity-group.dev\/blog\/2023\/06\/07\/consent-management-platform-the-key-to-effective-cookie-consent-management\/#benefits-of-implementing-consent-management-platforms\" >Benefits of Implementing Consent Management Platforms<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.infinity-group.dev\/blog\/2023\/06\/07\/consent-management-platform-the-key-to-effective-cookie-consent-management\/#user-benefits\" >User benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.infinity-group.dev\/blog\/2023\/06\/07\/consent-management-platform-the-key-to-effective-cookie-consent-management\/#organizational-benefits\" >Organizational benefits<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.infinity-group.dev\/blog\/2023\/06\/07\/consent-management-platform-the-key-to-effective-cookie-consent-management\/#faq\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.infinity-group.dev\/blog\/2023\/06\/07\/consent-management-platform-the-key-to-effective-cookie-consent-management\/#what-is-a-consent-management-platform\" >What is a consent management platform?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.infinity-group.dev\/blog\/2023\/06\/07\/consent-management-platform-the-key-to-effective-cookie-consent-management\/#who-needs-a-consent-management-platform\" >Who needs a consent management platform?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.infinity-group.dev\/blog\/2023\/06\/07\/consent-management-platform-the-key-to-effective-cookie-consent-management\/#what-is-an-example-of-consent-management\" >What is an example of consent management?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.infinity-group.dev\/blog\/2023\/06\/07\/consent-management-platform-the-key-to-effective-cookie-consent-management\/#contact-with-us\" >Contact with us<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"cmp-in-the-world-of-cookies\"><\/span><strong>CMP in the World of Cookies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the approaches for monitoring user consent behaviour&nbsp;<strong>involves leveraging cookie consent management platforms<\/strong>. These platforms, known as consent management platforms (CMPs), ensure the proper transmission of cookie consent information to scripts responsible for tracking user website behaviour. Activating CMP tools depends on the users&#8217; consent, allowing or disallowing their operation accordingly.<\/p>\n\n\n\n<p>However,&nbsp;<strong>a well-configured CMP tool alone is not enough<\/strong>. While activating the consent collection function, we cannot control the users&#8217; consent to collect their information.<\/p>\n\n\n\n<p>To enhance the CMP configuration, Google has introduced a feature called Google Consent Mode, which enables the conditional execution of analytics tags. These tags operate in a manner that does not store cookies. Instead, they provide statistical data about website visits and conversion events. This approach allows for bridging data gaps concerning actual user behaviour by incorporating modelled data regarding visitors. As a result, this solution provides insights closer to reality, unlike when we cannot access specific data.<\/p>\n\n\n\n<p>Here is <strong>a list of Google tags that come equipped with built-in mechanisms for checking user consent<\/strong> and adjusting their functionality accordingly:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics<\/li>\n\n\n\n<li>Google Ads<\/li>\n\n\n\n<li>Fleedlight<\/li>\n\n\n\n<li>Conversion Linker<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"cookie-based-data-collection-process\"><\/span><strong>Cookie-Based Data Collection Process<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The user visits a website.<\/li>\n\n\n\n<li>As soon as the user enters the website, a tracking code embedded on the site begins gathering information on the user&#8217;s activities.<\/li>\n\n\n\n<li>The collected data is then transmitted in real-time to third-party servers, such as Google Analytics, where it undergoes processing before being presented as reports accessible through external dashboards.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-based-data-collection-process-min-1024x576.jpg\" alt=\"\" class=\"wp-image-3814\" title=\"\" srcset=\"https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-based-data-collection-process-min-1024x576.jpg 1024w, https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-based-data-collection-process-min-300x169.jpg 300w, https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-based-data-collection-process-min-768x432.jpg 768w, https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-based-data-collection-process-min-1536x864.jpg 1536w, https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-based-data-collection-process-min.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Cookie-Based Data Collection Process<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"cookie-based-data-collection-process-cmp\"><\/span><strong>Cookie-Based Data Collection Process + CMP<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The user visits a website.<\/li>\n\n\n\n<li>As the page begins to load, a Cookie Consent Banner is displayed, offering options for the user to choose which cookies they consent to upon accessing the site:\n<ul class=\"wp-block-list\">\n<li>By default, if the user has not made a choice yet, the consent is set to refuse mode.<\/li>\n\n\n\n<li>If the user closes the banner without making a choice, the consent remains in deny mode by default.<\/li>\n\n\n\n<li>When the user consents to a specific category of cookies, the consent mode changes to 'granted&#8217;.<\/li>\n\n\n\n<li>Only when the user gives their consent does the tracking code implemented on the website begin collecting data on the user&#8217;s activities.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>The collected data is then transferred to third-party servers, such as Google Analytics, where it undergoes processing before being presented as reports accessible through external dashboards.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-based-data-collection-process-with-cmp-min-1024x576.jpg\" alt=\"\" class=\"wp-image-3816\" title=\"\" srcset=\"https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-based-data-collection-process-with-cmp-min-1024x576.jpg 1024w, https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-based-data-collection-process-with-cmp-min-300x169.jpg 300w, https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-based-data-collection-process-with-cmp-min-768x432.jpg 768w, https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-based-data-collection-process-with-cmp-min-1536x864.jpg 1536w, https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-based-data-collection-process-with-cmp-min.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Cookie-Based Data Collection Process + CMP<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"cookie-based-data-collection-process-cmp-gcm\"><\/span><strong>Cookie-Based Data Collection Process + CMP + GCM<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The user visits a website.<\/li>\n\n\n\n<li>As the page begins to load, a Cookie Consent Banner is displayed, offering options for the user to choose which cookies they consent to upon accessing the site:<ul><li>Until the user makes a choice, the default consent mode is set to refuse (except for Google tags, which run conditionally and provide anonymous analytical data);<\/li><\/ul><ul><li>If the user closes the banner without making a choice, the consent mode remains in the default refuse mode (excluding Google tags);<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>When the user consents to a specific category of cookies, the consent mode changes to &#8222;granted&#8221;.<\/li>\n\n\n\n<li>In case of no consent, only the tracking code from Google implemented on the website starts collecting anonymous analytical data about the user&#8217;s activities.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>The collected data is transferred to third-party servers, such as Google Analytics, where it undergoes processing before being presented as reports accessible through external dashboards.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-based-data-collection-process-with-cmp-and-gcm-min-1024x576.jpg\" alt=\"\" class=\"wp-image-3817\" title=\"\" srcset=\"https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-based-data-collection-process-with-cmp-and-gcm-min-1024x576.jpg 1024w, https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-based-data-collection-process-with-cmp-and-gcm-min-300x169.jpg 300w, https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-based-data-collection-process-with-cmp-and-gcm-min-768x432.jpg 768w, https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-based-data-collection-process-with-cmp-and-gcm-min-1536x864.jpg 1536w, https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-based-data-collection-process-with-cmp-and-gcm-min.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Cookie-Based Data Collection Process + CMP + GCM<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-a-consent-management-platform-cmp\"><\/span><strong>What is a Consent Management Platform (CMP)?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Cookie consent management platforms<\/strong>&nbsp;ensure cookies activate only on a website with the user&#8217;s explicit consent and knowledge. By doing so, they help businesses comply with legal regulations concerning user privacy. Additionally,&nbsp;<strong>these platforms offer mechanisms to aggregate cookie consents<\/strong>&nbsp;and allow users to modify their choices or, if needed, delete their data entirely.<\/p>\n\n\n\n<p><strong>The reasons for implementing CMPs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compliance with privacy-related regulations;<\/li>\n\n\n\n<li>Enhanced control over user behaviour data processed on the site;<\/li>\n\n\n\n<li>The improved trust of site visitors.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-use-the-consent-management-platform\"><\/span><strong>Why use the Consent Management Platform?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>According to legal requirements,&nbsp;<strong>websites that utilize cookies must obtain user consent<\/strong>&nbsp;before activating cookies that are not essential for the website&#8217;s operation.<\/p>\n\n\n\n<p>You can collect information using tools like Google Analytics, Adobe Analytics, Piwik PRO, Matomo, Google Ads, Floodlight, Facebook Pixel, LinkedIn Insight Tag, or Google Optimize. To utilize it, though &#8211;&nbsp;<strong>it is necessary to retain the consent selection settings<\/strong>&nbsp;based on the user&#8217;s initial interaction with the website. We must help the user understand enough to make an informed decision about their consent.&nbsp;<strong>Consent management platforms simplify this process by categorizing cookies from third-party providers&nbsp;<\/strong>into specific groups based on their respective types:<\/p>\n\n\n<div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-categorisation-min-edited.jpg\" alt=\"\" class=\"wp-image-3819\" title=\"\" srcset=\"https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-categorisation-min-edited.jpg 1536w, https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-categorisation-min-edited-300x169.jpg 300w, https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-categorisation-min-edited-1024x576.jpg 1024w, https:\/\/www.infinity-group.pl\/blog\/wp-content\/uploads\/2023\/06\/cookie-categorisation-min-edited-768x432.jpg 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><figcaption class=\"wp-element-caption\">Cookie categorization<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Furthermore, <strong>it is crucial to allow users to modify their decisions<\/strong> easily or withdraw previously granted consent throughout the process \u2013 consent management platforms also provide this essential functionality.<\/p>\n\n\n\n<p><strong>Examples of legal bases for implementing consent management platforms include<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GDPR (General Data Protection Regulation): applies to European Union (EU) companies and residents.<\/li>\n\n\n\n<li>CCPA (California Consumer Privacy Act): specific to California, United States, residents.<\/li>\n\n\n\n<li>VCDPA (Virginia Consumer Data Protection Act): applicable to companies and residents in Virginia, United States.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"benefits-of-implementing-consent-management-platforms\"><\/span><strong>Benefits of Implementing Consent Management Platforms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before delving into the advantages of implementing a consent management platform, <strong>it is essential to acknowledge the privacy challenges that online businesses encounter<\/strong>. These challenges include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choosing the right approach to collecting and utilizing user data.<\/li>\n\n\n\n<li>Lack of clarity and transparency in the privacy policy information.<\/li>\n\n\n\n<li>Evolving privacy regulations and laws.<\/li>\n<\/ul>\n\n\n\n<p>These examples serve as reminders of how easily organizations can fall into the trap of data protection mistakes. <strong>Even with extensive knowledge in the field, oversights can occur<\/strong>, resulting in severe consequences. Recently, there have been numerous privacy breaches, with responsible organizations facing significant legal and financial repercussions. <strong>Implementing a consent management platform can protect businesses against user privacy mistakes<\/strong> by offering a range of benefits. These benefits extend not only to organizations but also to users themselves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"user-benefits\"><\/span><strong>User benefits<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CMP is <strong>a tool that grants users complete control over the data they choose to share with the websites they visit<\/strong>. It enables users to decide which providers can activate cookies and the specific types of cookies involved. Moreover, users can consent to essential cookies solely, which are necessary for the proper website functioning. <strong>By utilizing CMP, users feel secure and can protect their privacy<\/strong>. Additionally, they can change their consent decision or withdraw it at any time, maintaining control over their data and privacy.<\/p>\n\n\n\n<p><strong>Benefits brought to users by implementing CMPs<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Greater transparency and control over the triggering of cookies.<\/li>\n\n\n\n<li>Easy consent management.<\/li>\n\n\n\n<li>Flexibility to change consent preferences.<\/li>\n\n\n\n<li>Privacy protection.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"organizational-benefits\"><\/span><strong>Organizational benefits<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The consent management platform offers numerous advantages to organizations. Firstly, <strong>it aids in ensuring compliance with privacy regulations such as the General Data Protection Regulation (GDPR)<\/strong>. By implementing a consent management platform, organizations can <strong>minimize the risk of data breaches<\/strong> and foster customer trust through transparent and responsible management of cookies, which may contain valuable insights into user behaviour.<\/p>\n\n\n\n<p><strong>Organizational benefits of implementing CMPs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minimizing risk associated with processing data in cookies without proper user consent.<\/li>\n\n\n\n<li>Building customer trust in the brand.<\/li>\n\n\n\n<li>Improving the company\u2019s image.<\/li>\n\n\n\n<li>Effective consent and preference management.<\/li>\n\n\n\n<li>Increased transparency in terms of cookie consent.<\/li>\n<\/ul>\n\n\n\n<p>We are releasing the second part of this article soon, where you will learn more about <a href=\"https:\/\/www.infinity-group.pl\/blog\/en\/2023\/06\/21\/cmp-step-by-step-from-tool-selection-to-implementation\/\" data-type=\"link\" data-id=\"https:\/\/www.infinity-group.pl\/blog\/en\/2023\/06\/21\/cmp-step-by-step-from-tool-selection-to-implementation\/\"><mark style=\"background-color:#edf6ff\" class=\"has-inline-color\">the CMP implementation and recommended tools<\/mark><\/a>. Follow our social media channels not to miss it.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"faq\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-rich-snippet-wrapper\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-1\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"what-is-a-consent-management-platform\"><\/span>What is a consent management platform?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A Consent Management Platform (CMP) is a software that aids in the collection and management of personal information and user consents, ensuring compliance with data protection regulations. It automates consent processes, secures permissions for cookie usage and data tracking, and facilitates easy user preference updates.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-2\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"who-needs-a-consent-management-platform\"><\/span>Who needs a consent management platform?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Consent management platforms (CMPs) are crucial for any online entity employing data-intensive strategies, such as websites and apps using cookies or tracking technologies, to legally manage user consent before collecting, sharing, or selling user data.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-3\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"what-is-an-example-of-consent-management\"><\/span>What is an example of consent management?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>An example of consent management under new cookie policy directives involves a clear, specific, and understandable cookie notice on a website or app. This notice appears upon the user's first visit and includes: 1) A detailed cookie policy, 2) An option for users to consent to cookies, and 3) Preferences allowing users to accept or deny different cookie categories. Importantly, users must actively opt-in, with checkboxes left unchecked by default for GDPR compliance.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5799-o1\" lang=\"pl-PL\" dir=\"ltr\" data-wpcf7-id=\"5799\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/3773#wpcf7-f5799-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formularz kontaktowy\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5799\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pl_PL\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5799-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<h2 class=\"form-title\"><span class=\"ez-toc-section\" id=\"contact-with-us\"><\/span>Contact with us\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"form-row\">\n\t<div class=\"form-column\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name and surname*\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-column\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company*\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"form-row\">\n\t<div class=\"form-column\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-column\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"phone-number\"><input size=\"40\" maxlength=\"15\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" placeholder=\"Phone number\" value=\"\" type=\"tel\" name=\"phone-number\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Message\" name=\"your-message\"><\/textarea><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n<\/p>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<p>*Required\n<\/p>\n<p class=\"klauzula-naglowek\">Clause:\n<\/p>\n<p>The administrator of your personal data is Infinity Group Sp. z o.o., with its registered office in Bia\u0142ystok.<br \/>\nThe data provided in the form will be processed for the purpose of responding to your inquiry (Article 6(1)(f) of the GDPR \u2013 the administrator\u2019s legitimate interest consisting in conducting correspondence). Providing your data is voluntary, but necessary in order to receive a response.<br \/>\nYou have, among others, the right to object to the processing of your data and the right to lodge a complaint with the President of the Personal Data Protection Office (Poland). Detailed information, including information on data recipients, the data retention period, and possible transfers of data outside the EEA, can be found under the link \u201cInformation on the processing of your personal data\u201d.\n<\/p>\n<\/form>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Can you imagine a world without cookies? Even if you cannot, the &#8222;cookieless&#8221; reality is becoming inevitable. Marketers often consider this prospect their biggest nightmare, as&nbsp;cookies provide vital information and data&nbsp;(such as user behaviour insights)&nbsp;that support crucial business decision-making. However, with the introduction of more strict regulations and changes to cookie usage by browsers, the&#8230;<\/p>\n","protected":false},"author":13,"featured_media":5666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-3773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-marketing-en"],"_links":{"self":[{"href":"https:\/\/www.infinity-group.pl\/blog\/wp-json\/wp\/v2\/posts\/3773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.infinity-group.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infinity-group.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infinity-group.pl\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infinity-group.pl\/blog\/wp-json\/wp\/v2\/comments?post=3773"}],"version-history":[{"count":10,"href":"https:\/\/www.infinity-group.pl\/blog\/wp-json\/wp\/v2\/posts\/3773\/revisions"}],"predecessor-version":[{"id":6019,"href":"https:\/\/www.infinity-group.pl\/blog\/wp-json\/wp\/v2\/posts\/3773\/revisions\/6019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infinity-group.pl\/blog\/wp-json\/wp\/v2\/media\/5666"}],"wp:attachment":[{"href":"https:\/\/www.infinity-group.pl\/blog\/wp-json\/wp\/v2\/media?parent=3773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}