Comparison between UA and GA4<\/figcaption><\/figure>\n<\/div>\n\n\nIn GA3, the focus was on individual user visits rather than the quantity and quality of users. In GA4, the focus is on users – all data about events is collected around them. Modern marketing should primarily focus on acquiring valuable users and maintaining a long-term relationship with them<\/strong>, not just on the number of transactions.<\/p>\n\n\n\nCustomer Centric > Product Centric<\/strong><\/p>\n\n\n\n
Comparison between UA and GA4<\/figcaption><\/figure>\n<\/div>\n\n\n<\/span>Account structure: GA3 vs GA4<\/span><\/h3>\n\n\n\nIn GA, the account serves only an administrative role, while its main focus are the services that collect and process data. Currently, both GA4 and GA3 are available on a Google Analytics account, but eventually, only the GA4 service will remain.<\/p>\n\n\n\n
<\/p>\n\n\n
\n
Comparison between UA and GA4<\/figcaption><\/figure>\n<\/div>\n\n\n<\/p>\n\n\n\n
In GA4, each account consists of various GA4 services, which are divided into data streams. These streams flow from the Web and iOS or Android app platforms. In the past, with GA3, data was collected based on a single platform, the Web, and the service division was created based on views of data from a single source. This change is considered the most revolutionary among the others that the new generation of GA has introduced.<\/p>\n\n\n\n
Dual Tagging<\/strong><\/p>\n\n\n\nAt the time of writing this article, both services (GA4 and GA3) can be implemented through GTM in an easy way, but ultimately only GA4 will remain (the deadline provided by Google is July 2023). For a given business unit (e.g. domain) with active two services on one account, we have:<\/p>\n\n\n\n
\nWeb data stream,<\/li>\n\n\n\n RAW data view,<\/li>\n\n\n\n Filtered data view.<\/li>\n<\/ul>\n\n\n\n
Comparison between UA and GA4<\/figcaption><\/figure>\n<\/div>\n\n\nWith Google Analytics 4, analytics becomes simpler and more transparent. A new approach to data is shaping up, according to which all decisions must be Data-Driven – and rightly so. GA4 provides even more information and insights for analysis, especially important for businesses operating online both in the „web” and „app” version. The new generation of this service relates to user data, not just their sessions, so analytics enters into a space that has been difficult to access or impossible to manage until now.<\/p>\n\n\n\n
The use of Google Analytics 4 allows the analysis of user behavior and points of contact with the business, who use multiscreening and multichanneling in everyday life. This service allows cooperation between the GA3 and GA4 worlds, which translates into easy entry and allows testing GA4 capabilities in combination with processing data in a way familiar to the GA3 interface.<\/p>\n\n\n\n
<\/span>Summary: Future of Web Analytics with Google Analytics 4<\/span><\/h2>\n\n\n\nConnecting GA4 codes is necessary in the future, even if we currently do not see the need to test the new version of analytics from Google. However, it should be remembered that as of July this year, Google will no longer support the Analytics older version<\/strong>, and GA4 will fully replace its predecessor. In July 2024 GA4 will also replace GA360<\/strong>, therefore, it is worth collecting data for future analysis, so as not to lose ground when making the final transition to GA4.<\/p>\n\n\n\n<\/span>FAQ<\/strong><\/span><\/h2>\n\n\n\n
\n
\n
<\/span>Why google analytics 4?<\/span><\/h3>\n\n\n
Google Analytics 4 is now the default standard as it adapts to evolving customer behavior, measures marketing effectiveness more accurately, and respects user privacy online.<\/p>\n\n<\/div>\n<\/div>\n
\n
<\/span>How to implement Google Analytics 4?<\/span><\/h3>\n\n\n
Here are four methods for implementing Google Analytics:<\/p>\n
1. Google Tag Manager - using GTM without additional plugins or dataLayer. Trigger tags based on GTM rules, such as scrolling the page or interacting with video.
\n
<\/span>Does Google Analytics 4 measure pageviews when implemented?<\/span><\/h3>\n\n\n
Yes, Google Analytics 4 measures pageviews. In the GA4 data model, the equivalent of pageviews from Universal Analytics is the \"page_view\" event, which is automatically recorded. For apps, the equivalent is the \"screen_view\" event. The number of registered impressions in both services should be similar, to within a few percentage points.<\/p>\n\n<\/div>\n<\/div>\n
\n
<\/span>What are dimensions in Google Analytics, and what are metrics?<\/span><\/h3>\n\n\n
In Google Analytics, dimensions are data attributes, such as City, which indicates where a session came from, or Page, denoting the URL of the page displayed. Data, on the other hand, are quantitative measurement results - for example, the number of sessions, or the average number of pages viewed during a single site visit.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n