{"id":1562,"date":"2022-03-11T11:46:41","date_gmt":"2022-03-11T10:46:41","guid":{"rendered":"https:\/\/www.infinity-group.pl\/?p=1562"},"modified":"2026-03-03T15:06:52","modified_gmt":"2026-03-03T14:06:52","slug":"moosend-new-ai-driven-marketing-automation-tool-from-sitecore","status":"publish","type":"post","link":"https:\/\/www.infinity-group.dev\/blog\/2022\/03\/11\/moosend-new-ai-driven-marketing-automation-tool-from-sitecore\/","title":{"rendered":"Moosend &#8211; New AI-driven Marketing Automation Tool from Sitecore"},"content":{"rendered":"\n<p>Greek start-up Moosend was acquired by Sitecore in 2021. What are the main features offered by Moosend platform and why was it purchased by Sitecore?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Prze\u0142\u0105cznik Spisu Tre\u015bci\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.infinity-group.dev\/blog\/2022\/03\/11\/moosend-new-ai-driven-marketing-automation-tool-from-sitecore\/#what-are-the-main-features-offered-by-moosend-platform\" >What are the main features offered by Moosend platform?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.infinity-group.dev\/blog\/2022\/03\/11\/moosend-new-ai-driven-marketing-automation-tool-from-sitecore\/#to-whom-would-i-recommend-moosend\" >To whom would I recommend Moosend?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.infinity-group.dev\/blog\/2022\/03\/11\/moosend-new-ai-driven-marketing-automation-tool-from-sitecore\/#what-will-be-gained-by-sitecore\" >What will be gained by Sitecore?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.infinity-group.dev\/blog\/2022\/03\/11\/moosend-new-ai-driven-marketing-automation-tool-from-sitecore\/#contact-with-us\" >Contact with us<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Sitecore Experience Platform supports email campaigns with Email Experience Manager module. Sitecore 8 introduced Engagement Plans, a feature which was totally redeveloped and extended in Sitecore 9 into Marketing Automation module. The latest version of Experience Platform offers a fully functional email marketing features, so why Sitecore acquired Moosend? It seems to be a part of long going Sitecore strategy of acquiring technologies and incorporating them in expanding its own products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-are-the-main-features-offered-by-moosend-platform\"><\/span><strong>What are the main features offered by Moosend platform?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First of all, Moosend is an advanced e-mail marketing tool. It streamlines the process of creating and sending marketing emails. What is more, it enables the creation of fully automated and advanced marketing automation scenarios.<\/p>\n\n\n\n<p>To some extend these features are also offered by Sitecore Experience platform. So what does make Moosend so special?<\/p>\n\n\n\n<p>Moosend platform is designed with e-commerce in mind. It enables the creation of email experiences personalized according to transaction performed by each user so it is a perfect choice for selling platform offering a wide variety of products and services. Moosend has advanced AI-based algorithms establishing similarity of products and performing multidimensional customer clustering. These mechanisms and algorithms allow e-shops to automatically send offers and promotions that are truly relevant for the addressee and, what is more, to do it at the right time. Of course utilising these features requires building the history of sales and page interactions \u2014 even top-notch recommender systems will do nothing without appropriate historical data.<\/p>\n\n\n\n<p>Moosend also enables easy and fast creation of landing pages with the use of practical drag and drop interface. This feature is especially useful in case of frequent need for creation of vast number of dedicated product pages.<\/p>\n\n\n\n<p>Last but not least, Moosend has built-in analytics module with reports covering sales as well as page interactions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"to-whom-would-i-recommend-moosend\"><\/span><strong>To whom would I recommend Moosend?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This platform seems to be the most useful for e-commerce projects with diverse assortment of products and services. It can be integrated with content management systems with no build-in e-mail marketing features, effectively extending capabilities of such systems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-will-be-gained-by-sitecore\"><\/span><strong>What will be gained by Sitecore?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advanced marketing automation driven by artificial intelligences customer engagement is the most powerful feature of Moosend. It will certainly extend personalization and digital marketing features offered by Sitecore Experience Platform. Combining Sitecore and Moosend will create highly sophisticated and accurate digital marketing toolset.<\/p>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5799-o1\" lang=\"pl-PL\" dir=\"ltr\" data-wpcf7-id=\"5799\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/1562#wpcf7-f5799-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formularz kontaktowy\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"5799\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"pl_PL\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5799-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<h2 class=\"form-title\"><span class=\"ez-toc-section\" id=\"contact-with-us\"><\/span>Contact with us\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"form-row\">\n\t<div class=\"form-column\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name and surname*\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-column\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company*\" value=\"\" type=\"text\" name=\"your-company\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"form-row\">\n\t<div class=\"form-column\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail*\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"form-column\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"phone-number\"><input size=\"40\" maxlength=\"15\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" placeholder=\"Phone number\" value=\"\" type=\"tel\" name=\"phone-number\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Message\" name=\"your-message\"><\/textarea><\/span>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n<\/p>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<p>*Required\n<\/p>\n<p class=\"klauzula-naglowek\">Clause:\n<\/p>\n<p>The administrator of your personal data is Infinity Group Sp. z o.o., with its registered office in Bia\u0142ystok.<br \/>\nThe data provided in the form will be processed for the purpose of responding to your inquiry (Article 6(1)(f) of the GDPR \u2013 the administrator\u2019s legitimate interest consisting in conducting correspondence). Providing your data is voluntary, but necessary in order to receive a response.<br \/>\nYou have, among others, the right to object to the processing of your data and the right to lodge a complaint with the President of the Personal Data Protection Office (Poland). Detailed information, including information on data recipients, the data retention period, and possible transfers of data outside the EEA, can be found under the link \u201cInformation on the processing of your personal data\u201d.\n<\/p>\n<\/form>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Greek start-up Moosend was acquired by Sitecore in 2021. What are the main features offered by Moosend platform and why was it purchased by Sitecore? Sitecore Experience Platform supports email campaigns with Email Experience Manager module. Sitecore 8 introduced Engagement Plans, a feature which was totally redeveloped and extended in Sitecore 9 into Marketing Automation&#8230;<\/p>\n","protected":false},"author":5,"featured_media":5729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-1562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-solutions-en","category-digital-platforms-en","category-ecommerce-en","category-marketing-en","tag-artificial-inteligence","tag-digital-marketing-2","tag-marketing-automation-2","tag-sitecore-2"],"_links":{"self":[{"href":"https:\/\/www.infinity-group.pl\/blog\/wp-json\/wp\/v2\/posts\/1562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.infinity-group.pl\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.infinity-group.pl\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.infinity-group.pl\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.infinity-group.pl\/blog\/wp-json\/wp\/v2\/comments?post=1562"}],"version-history":[{"count":10,"href":"https:\/\/www.infinity-group.pl\/blog\/wp-json\/wp\/v2\/posts\/1562\/revisions"}],"predecessor-version":[{"id":6095,"href":"https:\/\/www.infinity-group.pl\/blog\/wp-json\/wp\/v2\/posts\/1562\/revisions\/6095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.infinity-group.pl\/blog\/wp-json\/wp\/v2\/media\/5729"}],"wp:attachment":[{"href":"https:\/\/www.infinity-group.pl\/blog\/wp-json\/wp\/v2\/media?parent=1562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}